![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a31c74b1-c552-4a16-8397-c3bc0caf4d7f/606ecf5e-fc18-414c-b8dc-2b5ce15f556d_rw_1920.jpg?h=95543e1ad0d933b311fe4d960a31af0e)
For this freelance project, I was asked to create branding for a new jazz band. The brief was very open with the client only discussing an interest in vintage jazz posters. From this theme, I carried out research into the style and imagery from this era and applied inspiration to a moodboard to show the client. The client really liked the organic shapes and bright colours from the moodbaord which informed the direction of my designs. I used an altered serif typeface for the logo as it reflected the vintage feel of jazz posters and it didn’t conflict with the busy, vibrant background. For the business cards I used accents of gold foil to highlight the logomark on the back of the card and also to reflect the gold shiny colour of polished jazz brass instruments.
![A moodboard showing inspiration from vintage jazz posters](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a31c74b1-c552-4a16-8397-c3bc0caf4d7f/6a84f1f8-9591-41be-add9-46e8dd105acd_rw_1920.jpg?h=369e7ee197a10979c04ff6bdc56ee61f)
A moodboard showing inspiration from vintage jazz posters
![Business card designs that include elements of gold foiling](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a31c74b1-c552-4a16-8397-c3bc0caf4d7f/a995c0fd-5dd2-4bf9-b60d-574d8d5f7ad8_rw_1920.jpg?h=f0f5af0185bd8ef32534662caa346369)