School Fees Funding is an initiative set up by Greenacre Financial Services Ltd, a leading mortgage broker and Anglo Schools International Services Ltd. It enables parents and grandparents to tackle the growing private school fees by leveraging the equity tied up in their home to help fund them.
This project involved creating a stand-alone style which could be used by both collaborating companies to promote School Fees Funding. The logo for the campaign was supplied and lead the style for the campaign design. The circular red and green shapes of the logo inspired the swoosh of organic layers of colour which over-lap the images of smiling pupils with their parents and grandparents. This is used throughout the promotional materials to house key information and draw focus across the layout whilst keeping consistency between output designs. After the initial bespoke brochure was created, a flyer, roller banner, boards and social media adverts followed.
